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The Dream Lab Company

Custom Press-On Nails

Hassel Free Nails

Trina now has a professional online experience that helps turn the nail designs she was already creating into sales opportunities she previously did not think were possible.

Hassel Free Nails homepage — soft pink editorial layout with serif headlines and a custom brand illustration.

Problem

Trina was constantly complimented on her creative press-on nail designs, but she had never seriously considered selling them online. She assumed creating a professional online shop would be too expensive and complicated.

Strategic reasoning

The brand already had a personality — the website needed to honor it. A bold, editorial e-commerce experience would convert the existing word-of-mouth attention into orders without forcing Trina to learn a complicated platform.

What we built

A bold, personality-driven shopping experience designed around the handmade brand. The project includes transformed product photography, an eye-catching design gallery, custom set selection, nail-size charts, sizing instructions, and a clear ordering flow.

Key features

  • / 01Transformed product photography
  • / 02Editorial design gallery and custom set selection
  • / 03Sizing guides and printable charts
  • / 04End-to-end ordering flow

Outcome

Trina now has a professional online experience that helps turn the nail designs she was already creating into sales opportunities she previously did not think were possible.

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